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Eyetrepreneur

Feb 17, 2020

Cardboard tints with pictures, lame acrylic brand plaques, junky lens brochures laying around?
 
Stop this nonsense in your optical and learn how to throw away the junk. Learn from the best retailers in the world (Apple, Microsoft, etc.) that simplicity is what consumers want.
 
Frame and lens vendors do the bare...


Feb 14, 2020

Dr James Rynerson talks about the cause, prevention, and treatment for Blepharitis. Dry eye is oversimplified today. It's a complex and vicious cycle that needs immediate and aggressive treatment. Dentists have done very well over the years preaching preventative maintenance. Listen to hear how eye doctors can adopt...


Feb 11, 2020

As an optician or eye doctor, you should be establishing your brand in your local community. Instead of promoting a lens brand, make your optical about YOUR brand. People grow emotional connections with small businesses because they provide high levels of customer service and great in-office experiences. 
 
Why...


Feb 8, 2020

You can have the fanciest exam, the best equipment, best doctors, beautiful office, coffee bar, treats, and the whole razzle-dazzle. But, what patients really want is WHITE EYES. We all want the feeling of beauty and youth. Patients love it when at the end of an exam you show them the simple affordable way to give...


Feb 7, 2020

Are you interested in learning how an independent frame company is built? You have heard of the frame company Oliver Peoples. This family optical story is told by Garrett Leight.

He gives us an optical market perspective from the past and current. Building an indie eyewear brand doesn't just take money, it takes...